Effective July 1, 2021
- Information We Collect
- How We Collect Information
- Cookies and Interest-Based Advertising
- Third Parties that Collect Information on Our Sites
- How We Use and Disclose Information
- Other Important Privacy Provisions
- Children’s Privacy
- Marketing Opt-Outs
- Additional California Consumer Rights
- Contact Us
Information We CollectPersonal Information
We may collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”), including:
- Personal identifiers and contact information such as name, mailing address, service address, email addresses, phone numbers, fax numbers;
- Sensitive personal information such as ethnicity, country of origin, religion, credit/debit card numbers and expiration date, checking account numbers, check or credit/debit card images, TruGreen account credentials;
- Other demographic information such as gender, age, marital status, the number and ages of children, what language(s) you speak, whether you own or rent a property, estimated property value, the number of persons living at the property, household income;
- Commercial information such as information related to the financing of properties that your own or that we service;
- Account or service history such the type(s) of service subscribed to, service dates, customer type, account balance and status, reward or loyalty points;
- Internet & network information such as browsing/search history, IP address, data collected by cookies and similar technologies, device specifications such as device IDs, specifications, and operating system;
- Geolocation data such as non-precise geographic location indicators from mobile devices, websites, and service addresses;
- Audio/visual information such as call recordings, chat transcripts, and pictures or images of your properties;
- Professional/employment information such as employer, occupation;
- Education information such as education level; and
- Inferences drawn from other Personal Information or data that relate to your preferences, interests, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
We retain Personal Information for the length of time needed to carry out the purposes outlined in this Policy and to adhere to our recordkeeping policies, which are informed by applicable laws and industry standards.
The types of Personal Information we collect about you may vary based on how you use our Sites and/or Services and your relationship with us.Usage Data and Site Activity
We automatically collect information in connection with the actions you take on our Sites (“Usage Data”). For example, each time you use our Sites, we automatically collect the type of web browser you use, the type of device you use, your device ID, your operating system and version, your IP address, your internet service provider, the pages you view, referring and exit pages, the date and time of your visit, the number of clicks to, from, and within our Sites, and the duration of your visits to our Sites. If we can reasonably associate this data with you, directly or indirectly, we treat it as Personal Information. If we cannot reasonably associate this information is with you, we treat it as Usage Data.Communication Recordings
We may record calls and retain the content of text messages or other written/electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.
How We Collect InformationFrom You
We may ask you to provide us with Personal Information when you communicate with us online or offline, including events, surveys, and marketing or promotional programs. You are not required to provide us your Personal Information; however, if you choose not to provide the requested information, you may not be able to use some or all of the features of our Sites or Services or we may not be able to fulfill your requested interaction. We may also capture your contact information, such as phone numbers and email addresses, when you contact us.Third-Party Data Sources
We may collect Personal Information from third-party data sources such as our franchisees, data brokers, marketing agencies or partners, analytics firms, and government agencies.
Cookies and Interest-Based AdvertisingCookies and Automated Tools
We use the following types of cookies:
- Session Cookies: Session cookies keep track of you or your information as you move from page to page within our Sites and are typically deleted once you close your browser. For example, session cookies allow our online order forms to function properly.
- Persistent Cookies: Persistent cookies reside on your system and allow us to customize your experience if you leave and later return to our Sites. For example, persistent cookies may allow us to remember your preferences.
- Advertising Cookies: Advertising cookies are used to learn more about you and advertise products/services that might interest you.
We employ software technology that enables us to track certain aspects of a user’s visit to our Sites. This technology helps us better manage content on our Sites by informing us what content is effective, how consumers engage with our Sites, and how consumers arrive at and/or depart from our Sites. The software typically uses two methods to track user activity: (1) “tracking pixels” and (2) “clear gifs.” Tracking pixels are pieces of executable code embedded in a web page that track usage activity including which pages are viewed, when they are viewed, and how long the pages are viewed. Clear gifs are tiny graphics with unique identifiers embedded in web pages and email messages that track whether a user views a web page or email message. User activity information may be associated with additional information about a user’s session and Personal Information, if provided by the user.
If you arrive at our Sites via an advertisement (e.g., banner ad), we may collect information regarding the advertisement with which you interacted and your interactions (e.g., item clicked, date and time).Social Media Widgets
Our Sites may include social media features, such as the Facebook, YouTube, Instagram, and Twitter widgets. These features may collect information about your IP address and the pages you visit on our Sites as well as other Personal Information. A cookie may be set to ensure that these features properly function. Your interaction with these features is governed by the privacy policies of the companies that provide them.
Third Parties that Collect Information on Our Sites
Certain third parties collect Personal Information and/or Usage Data from users of our Sites using automatic collection tools such as cookies and tracking pixels. These third parties may include:
The collection, use, and disclosure of Personal Information and/or Usage Data by these third parties is governed by their privacy policies.
How We Use and Disclose InformationGenerally
We may use Personal Information for business purposes, such as to:
- Account creation, fulfillment, servicing and customer support: to create online accounts and profiles, provide goods or services, keep customers informed about the status of their services, respond to questions and address customers concerns, provide newsletters, announcements, service bulletins and other information, operate a loyalty or rewards program;
- Marketing and market research: to send communications and offers for our or third parties’ products and services, including offers based on consumers’ interests, personal and business characteristics, and location, perform analytics for market and consumer research, trend analysis, financial analysis, and anonymization of personal information;
- Collection and credit reporting: to collect on outstanding balances, update credit reporting agencies;
- Surveys, promotional events, contests: to administer surveys, polls, sweepstakes, contests, and other promotional events and contests;
- Website use and analytics: to provide you with access to and use of our Sites and Services, analyze consumers’ use of our websites, including the use of third-party web analytics services, which may utilize automated technologies to collect data;
- Eligibility and pricing: to determine if consumers are eligible for certain products, services or offers and the pricing related to such offers;
- Product research: to conduct research and analysis for maintaining, protecting, and developing services, increase and maintain the safety of our products and services, and prevent misuse;
- Business operations: to evaluate, develop, and improve business operations, products and services offered, perform business administration and other normal business activities;
- Compliance: to comply with applicable legal requirements, industry standards, contractual obligations, our policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others; and
- Information security and fraud prevention: to operate information security and anti-fraud programs.
We use Sensitive Personal Information as follows:
- Bank account numbers, payment card information – to process payment in connection with providing the Services.
- TruGreen account credentials – to permit access to customers’ online accounts and operate information security and anti-fraud programs.
- Ethnicity, country of origin, religion – in connection with marketing campaigns.
If you provide a review or testimonial, we may post it publicly on our Sites or in other advertising material. By providing a testimonial, you give us permission to use it in any manner and for any purpose, including in marketing and advertising communications.Service Providers
We may provide your Personal Information to other businesses (“Service Providers”) to provide services to us or on our behalf. Categories of service providers we use include:
- Fulfillment and account servicing vendors, which help us provide products, services, and information to you, service your account or benefits, and perform payment processing services;
- Payment processors, which help us to accept and process the payments for our products/services to you;
- Marketing and communications vendors, which help us market our products/services to you, conduct promotions, surveys, and other outreach campaigns;
- Research and development vendors, which help us develop and improve our products and services;
- Data and business analytics vendors, which help us collect, analyze, and improve the accuracy of our data (including Personal Information);
- IT and network administration vendors, which provide services such as data storage and management, website hosting, and data security;
- Professional service firms, which provide accounting, legal and other professional services; and
- General service providers, which help us with day-to-day business operations such as office support services, courier services, facilities management, and document destruction.
We require each Service Provider to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use, or disclosure. We prohibit service Providers from using Personal Information we provide to them other than as specified by us.
In the past twelve months we disclosed each category of Personal Information that we collect (listed above) with Service Providers.Third-Party Selling
We may disclose or sell your Personal Information to other companies who do not provide services to us (“Third Parties”), including TruGreen franchisees, home service providers, home improvement companies, retailers, realty companies, home builders, marketing sponsorship partners, and other advertisers. These companies may use your Personal Information for their everyday business purposes, including marketing, customer service, fulfillment, and related purposes. Although we did not sell your Personal Information to any third parties in the past twelve months, we reserve the right to do so in the future, subject to applicable laws and opt-out rights.Co-Branded Sites
Other Important Privacy ProvisionsSecurity
We recognize the importance of safeguarding the confidentiality of Personal Information from loss, misuse, or alteration. Accordingly, we employ commercially reasonable administrative, technical, and physical safeguards to protect Personal Information from unauthorized access, disclosure, and use. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed 100% secure. As a result, while we strive to protect information transmitted on or through our Sites or Services, you do so at your own risk.Compliance with Laws and Law Enforcement
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate to respond to legal requests (including court orders, investigative demands and subpoenas), to protect the safety, property, or rights of ourselves, consumers, or any other third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with law.Other Transfers
We may share Personal Information and Usage Data with businesses controlling, controlled by, or under common control with us. If we are merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Usage Data in connection with such transaction.Links and Other Websites
Our Sites may contain links to third party websites, including social media platforms. Please be aware that if you access these links, you will be leaving our site. We encourage users to read the privacy policies of those sites, as we are not responsible for their content, links, or privacy procedures.
Our Sites and Services are not intended for children under the age of 16 and we do not knowingly collect Personal Information from children under the age of 16. If we become aware that we have inadvertently received Personal Information from a child under the age of 16, we will delete such information from our records.
To opt-out of marketing communications or to request to be added to our Do Not Call List, and/or our Do Not Mail List, you may use one of these convenient methods:
Electronic Promotional Offers. If you do not want to receive emails from us or from any third party regarding special promotions or offers, you may (i) click the unsubscribe link here or in the footer of any email; (ii) email us firstname.lastname@example.org with “Unsubscribe Promotional Offers” in the subject line; (iii) call customer care at 1800TRUGREEN (1-800-878-4733); or (iv) mail us at the address set forth below.
Direct Mail Promotional Offers. If you do not want us to send you any promotional offers through direct mail or sell, rent or share your Personal Information with other companies so that they can send you direct mail offers about their products and services, you may: (i) email us at email@example.com with “Do Not Mail” in the subject line; (ii) call customer care at 1800TRUGREEN (1-800-878-4733); or (iii) mail us at the address set forth below.
Telemarketing. If you do not want us to send you any promotional offers through direct mail or sell, rent or share your Personal Information with other companies so that they can send you direct mail offers about their products and services, you may: (i) email us at firstname.lastname@example.org with “Do Not Call” in the subject line; (ii) call customer care at 1800TRUGREEN (1-800-878-4733); or (iii) mail us at the address set forth below.
Additional California Consumer Rights
If you are a resident of California, you have additional rights to access and control your Personal Information under the California Consumer Privacy Act. Exemptions may apply.Right to Opt-Out from the Sale of Personal Information
As a California resident, you have the right to direct us not to sell your Personal Information to Third Parties. We will process requests within 15 business days, subject to any applicable exceptions and extensions permitted by law.Right to Know
As a California resident, you have the right to request twice per 12-month period that we provide you (i) the categories or specific pieces of Personal Information we collected about you; (ii) the categories of sources from which we collected your Personal Information; (iii) the business or commercial purpose for which we collected your Personal Information; (iv) the categories of Service Providers or Third Parties with whom we shared your Personal Information; and (v) the categories of Third Parties to whom we sold your Personal Information. We are not permitted to provide access to specific pieces of Personal Information if the Personal Information is sensitive or creates a high risk of potential harm from disclosure to an unauthorized person such as financial information, social security numbers, and driver’s license numbers. To protect consumers’ Personal Information, you must provide required information and/or documentation to verify your identity. We will process verified requests within 45 days, subject to any applicable exceptions and extensions permitted by law.Right to Deletion
As a California resident, you have the right to request that we delete any Personal Information we collected about you. Please understand that we are not required to honor a deletion request if a legal exemption applies such as if we need the information to complete a requested or reasonably anticipated transaction, prevent security incidents or fraud, enable internal uses that are reasonably aligned with your expectations, or comply with legal obligations. We will process verified requests within 45 days, subject to any applicable exceptions and extensions permitted by law. To prevent unauthorized individuals from making deletion requests, you must provide required information and/or documentation to verify your identity.Submitting a Request
If you are a California resident and would like to exercise your rights, you may submit a request though our online California Consumer Privacy Act Request Form or calling us at 1 (833) 830-2305.Authorized Agent
If you are an authorized agent submitting a request for another California resident, you must provide a copy of a lawful power of attorney or written authorization from the Consumer (along with proof of your identity). You will be provided options on how to provide this documentation after submitting the request. We may contact you or the Consumer on whose behalf you claim to act to verify your authorization.Non-Discrimination Notice
Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. Currently, our Sites and Services do not respond to “do not track” signals.California Consumer Privacy Act Reporting
The California Consumer Privacy Act requires certain businesses to provide information related to certain privacy requests received during the prior calendar year. Please click here to view our most recent report.
Attn: Customer Care - Privacy
1790 Kirby Pkwy Suite 300
Memphis, TN 38138